There's no need to budget out Ludus. When we say everything is free to your program, we mean it. A $10 ticket is $10 to your program.
So how do we make money?
We pass a 3.5% + $0.75 / ticket convenience fee onto your patron when they pay using a credit card. Cash, comp, and $0 tickets have no fees. (If you'd like to absorb the convenience fee instead of passing it on to your patrons, this is possible.)
Is Ludus actually getting the full 3.5% + $0.75 / ticket?
Nope! We actually use this to cover the credit card processing fees we're charged. Whatever is left over is what we make as a company (so we can keep the lights on).