---
title: Meta (Facebook) Pixel Code
slug: meta-facebook-pixel-code
docTags: 
createdAt: 2025-01-31T16:29:26.241Z
---

The Meta (Facebook) Pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and re-market to people who have already taken some kind of action on your website.

:::hint{type="info"}
This will be a number value like that will look something like this 1213517095082363 (every group’s number is different).
:::

### Add Meta (Facebook) Pixel to Ludus

If you are interested in adding your Pixel code to Ludus, go to **Settings** (the gear at the top of your account) -**> Advanced Settings**. From here, you can input that code into your Ludus account.

![](https://api.archbee.com/api/optimize/-Wjcg2-gpBfUKvBZQaMyV-KnVAk2rNFjEfTRuhBJIUx-20250513-183647.png)