---
title: Use Cases for Campaigns and Automation
slug: use-cases-for-campaigns-and-automation
docTags: 
createdAt: 2024-08-26T20:41:21.628Z
---

Within the Marketing feature, there are two ways to communicate with your patrons: Campaigns and Automations.

### Campaigns 

These are standard messages you can schedule to send to your patrons.  They are great for the following:

- Season announcements
- Show announcements
  - Coming Soon!
  - Now available to purchase!
- Early Bird / Early Access announcements
- Special deals or discounts
- VIP Experiences
- Friends and Family Offer
- Countdown to opening night
- General information about an event

*Suggested Article:* [Campaigns](https://support.ludus.com/campaigns)

### Automations 

These are messages scheduled to go out to purchasers of an event ticket, collection, or class on a specific date or time before or after event times.

These are great for the following:

- Sending a reminder to ticket holders or purchasers of a class.
  - Can include the patron login link so patrons can retrieve their tickets.
- Information about the event includes:
  - Specific parking messages
  - Local places to dine before or after the event.
  - Other events in the area are going on near the event, so people can plan to arrive early / avoid traffic
- Pre- or Post-event Surveys or questionnaires.
- General information prior to class. 

*Suggested Article:* [Automations](https://support.ludus.com/automations)