Use Cases for Campaigns and Automation
2 min
Within the Marketing feature, there are two ways to communicate with your patrons: Campaigns and Automations.
Campaigns
These are standard messages you can schedule to send to your patrons. They are great for the following:
- Season announcements
- Show announcements
- Coming Soon!
- Now available to purchase!
- Early Bird / Early Access announcements
- Special deals or discounts
- VIP Experiences
- Friends and Family Offer
- Countdown to opening night
- General information about an event
Suggested Article: Campaigns
Automations
These are messages scheduled to go out to purchasers of an event ticket, collection, or class on a specific date or time before or after event times.
These are great for the following:
- Sending a reminder to ticket holders or purchasers of a class.
- Can include the patron login link so patrons can retrieve their tickets.
- Information about the event includes:
- Specific parking messages
- Local places to dine before or after the event.
- Other events in the area are going on near the event, so people can plan to arrive early / avoid traffic
- Pre- or Post-event Surveys or questionnaires.
- General information prior to class.
Suggested Article: Automations