---
title: View Conversion Tracking on a Marketing Campaign
slug: view-conversion-tracking-on-a-marketing-campaign
description: Track and analyze email performance with Ludus system's comprehensive campaign tracking feature. Access detailed information on sends, opens, and clicks under the Marketing --> Campaigns section. Dive deeper into campaign activity by clicking the View but
docTags: 
createdAt: 2023-08-11T18:29:26.798Z
---

The Ludus system tracks how many emails have been sent, opened, clicked, and more. To see the statistics behind your Campaign, simply navigate to **Marketing **--> **Campaigns**. Once there, you can select **View** (next to your Campaign) to pull up the following:

### Campaign Information

The first section of **View **will bring up the general information about the Campaign, including:

1. A thumbnail (that can expand out) of the Campaign
2. The Subject
3. The Sender
4. The Date sent

![](https://api.archbee.com/api/optimize/hZcZIA5As4EsukOh0OMVE/NHxtIWb_r0huF0GA-q2Bz_screenshot-2026-07-20-at-101032-am.png)

### Conversion Tracking

This section will break down your Campaign's performance. This will include:

1. Revenue Generated
   1. Net Revenue 
2. The Open Rate 
   1. The percentage of email recipients who open an email out of the total emails delivered.
3. The Click Rate
   1. The percentage of email recipients who clicked on any link within an email out of the total emails delivered.
4. Conversion Rate
   1. The percentage of email recipients who converted to sales through the email.

![](https://api.archbee.com/api/optimize/hZcZIA5As4EsukOh0OMVE/1twM1BXWUjPEr1J4f1r8A_screenshot-2026-07-21-at-92848-am.png)

### Top Clicked Links

This portion will show you the most-clicked links on your Campaign. It will also provide a "Heatmap" where you can see what is being clicked most often.

![](https://api.archbee.com/api/optimize/hZcZIA5As4EsukOh0OMVE/xMqYp1XstWIvoNJJ6IvOn_screenshot-2026-07-20-at-100611-am.png)

### Activity

Finally, the Activity section will show all emails and show the breakdown of:

1. If they were **received**
2. If they were **not opened**
3. If they were **opened**
4. If they **clicked** on the Campaign
5. If they **converted** to sales through the Campaign



:::hint{type="info"}
You can also view any **generated revenue** under Marketing -> Campaigns and directly on the Campaign.

![](https://api.archbee.com/api/optimize/hZcZIA5As4EsukOh0OMVE/0CkFXGKXplJymgU7Yu9Wx_screenshot-2026-07-20-at-101149-am.png)
:::