How much does Ludus cost?
There's no need to budget out Ludus. When we say everything is free to your program, we mean it. A $10 ticket is $10 to your program.
So, how does Ludus make money?
We pass a 5% + $0.75/ticket convenience fee on to your patron when they pay using a credit card. Cash, comp, and $0 tickets have no fees. (If you'd like to absorb the convenience fee instead of passing it on to your patrons, this is possible.)
For tickets $3 or below, we implement a flat Micro Fee of $0.50/ticket that overrides the default ticket fees. This means fees will be significantly lower for lower-priced tickets.
There are no additional charges such as setup costs, annual fees, or hidden charges.
Is Ludus actually getting the full 5% + $0.75 per ticket?
Nope! We actually use this to cover the credit card processing fees we're charged. Whatever is left over is what we make as a company (so we can keep the lights on).
Feel free to take a look at our pricing page, view our Ludus Pricing Table, or play around with our handy fee calculator.
Examples
A purchase without premium features, custom fees, or taxes:
If a patron buys a $10 ticket using a credit card, they'll pay $11.25. We collect the $1.25, cover credit card processing fees, and you're left with the full $10. There are no additional fees you have to pay.
A purchase with 2 premium features enabled (+$.10 added to the $.75 portion fee):
If a patron buys a $10 ticket using a credit card, they'll pay $11.35 (instead of $11.25, as $.10 is added for the premium features enabled). We collect the $1.35, cover credit card processing fees, and you're left with the full $10. There are no additional fees you have to pay.
A purchase with a custom fee ($1 per order) and 2 premium features (+$.10 added to the $.75 portion of the fee):
If a patron buys a $10 ticket using a credit card, they'll pay $12.40 ($1 of which is the custom fee). We collect the $1.40, cover credit card processing fees, and you're left with the full $11 (the $10 ticket plus the $1 custom fee added by your group). There are no additional fees you have to pay.
A purchase with a 6% sales tax and no premium features or custom fees:
If a patron buys a $10 ticket using a credit card, they'll pay $11.88. We collect the $1.28, cover credit card processing fees, and you're left with the $10.60 (the $10 ticket plus the tax added, which equals $.60 for this ticket). There are no additional fees you have to pay.
Reminder - Ludus does not provide tax advice; please consult a tax professional.
Micro Fees: If a patron buys a $3 ticket using a credit card, they'll pay $3.50. We collect the $0.50, cover credit card processing fees, and you're left with the full $3. There are no additional fees you have to pay.