Patrons CRM
2min
Patrons CRM is the home of your patron database as well as other customer relationship management (CRM) tools within Ludus.

Tools that you will find in the Patrons area include:
- Database: This is your full patron database. This is also where you will import or add pagrons.
- Audiences: Build your Audience for Marketing emails.
- Patron Tags: Create and Manage Tags for groups of patrons
- Households: Create and manage Household relationships when there are multiple patron accounts in a family.
CRM Features include:
- Nicknames: The ability to record your patron's Nicknames (Admin only)
- Account Owners: Used to assign your administrators to certain accounts. Often used for fundraising contact or if you want to have a specific admin that takes care of a patron.
Create a Household
Exporting Audiences
Contact Owner (CRM)
Patron Tag Manager (CRM)
Database