Revenue Report
The Revenue Report is a day-by-day overview of your sales. In addition to the daily lines, you can view totals for each calendar week in your selected date range and the date range in its entirety. Within your account, you can pull revenue reports that are account-wide, or specific to one event, collection, or class.
This is not a view of what was received from Ludus in checks or direct deposits. That information is found under the Proceeds Report. Suggested Article: Proceeds Report
Follow the instructions below to pull a Revenue report for the desired domain.
- Global Revenue Report - To pull an account-wide Revenue report, click Reports (from the top navigation bar) --> Revenue.
- Event Revenue Report - To pull an event-specific Revenue report, click the Events tab from the top navigation bar. Then, click Reports --> Revenue next to the desired Event.
- Collection Revenue Report - To pull a collection-specific Revenue report, click Collections --> Standard from the top navigation bar. Then, click Reports --> Revenue next to the desired Collection.
- Class Revenue Report - To pull a class-specific Revenue report, click Collections --> Classes from the top navigation bar. Then, click Reports --> Revenue next to the desired Class.
Ludus Pro-tip: Use the drop-down menus at the top of the report to filter your results by a specific type of item or payment type.
The rows for a revenue report are broken into days, weeks, and grand totals.
The columns on the report provide the following data:
- Sold - The count of tickets, registrations, or add-ons sold.
- Upgrades - The number of tickets, registrations, and add-ons that have been exchanged for a higher price.
- Gross - Gross income for tickets, registrations, and add-ons sold before discounts and fees. This includes the full face value of comps as well.
- Comps - The value of tickets reduced to $0 price.
- Flex - The value of tickets sold via Flex Pass. Based on the ticket price set on the pass.
- Discounts - The total dollar amount for discounts given.
- Gift Cards - The total number of gift card dollars used for purchases.
- Custom Fees - The gross value of custom fees collected (if applicable). Suggested Article: Custom Fees
- Fees - The total amount of fees that were absorbed on the purchases. This does not display fees that were passed on to patrons. To have this reflected in your reporting, please contact Ludus Support.
- Tax - Total tax collected (if applicable).
- Refund # - The number of refunds processed.
- Refund $ - The total dollar amount of refunds given.
- Revenue - The total income after discounts, fees, etc. are considered. This includes credit, cash, and other payment types.