Build a New Audience

to create a new audience, navigate to patrons > audiences and follow the steps below click + new audience give your audience a name and description and click next click + add rule and add as many as needed to segment your audience properly to view a list of options, check out this article about the many filters available suggested article audience filters docid\ jotx0iztaaq 0oiu8szg7 note adding rules to your audience is a great way to reach a specific group of your patrons some examples would be using tags to reach major donors using the rule for events and then "not attended" to reach patrons who haven't been to a performance in a while additionally, you could use events "attended" to reach patrons who are constant supporters as well! there are many other ways to reach your target audience, so feel free to reach out to our customer support team if you're looking for a way to connect with patrons but aren't sure how! click apply note if a patron has a primary and secondary email on their patron profile, both emails will be included in the audience and receive the email click save audience