View Conversion Tracking on a Marketing Campaign
4 min
the ludus system tracks how many emails have been sent, opened, clicked, and more to see the statistics behind your campaign, simply navigate to marketing > campaigns once there, you can select view (next to your campaign) to pull up the following campaign information the first section of view will bring up the general information about the campaign, including a thumbnail (that can expand out) of the campaign the subject the sender the date sent conversion tracking this section will break down your campaign's performance this will include revenue generated net revenue the open rate the percentage of email recipients who open an email out of the total emails delivered the click rate the percentage of email recipients who clicked on any link within an email out of the total emails delivered conversion rate the percentage of email recipients who converted to sales through the email top clicked links this portion will show you the most clicked links on your campaign it will also provide a "heatmap" where you can see what is being clicked most often activity finally, the activity section will show all emails and show the breakdown of if they were received if they were not opened if they were opened if they clicked on the campaign if they converted to sales through the campaign you can also view any generated revenue under marketing > campaigns and directly on the campaign