Marketing
Campaigns
View Performance Stats on a Marketing Campaign
5min
The Ludus system tracks how many emails have been sent, opened, clicked, and more. To see the statistics behind your Campaign, simply navigate to Marketing --> Campaigns. Once there, you can select View (next to your Campaign) to pull up the following:
The first section of View will bring up the general information about the Campaign, including:
- A thumbnail (that can expand out) of the Campaign
- The Subject
- The Sender
- The Date sent

This section will break down the performance of your Campaign and how it is doing. This will include:
- How many patrons it was sent to
- The Open Rate
- The percentage of email recipients who open an email out of the total emails delivered.
- The Click Rate
- The percentage of email recipients who clicked on any link within an email out of the total emails delivered.
- The Click Through Rate (CTR)
- The percentage of email recipients who clicked on a link within an email out of the total emails opened.

This portion will show you the most clicked links on your Campaign. It will also provide a "Heatmap" where you can view what is being clicked most.

Finally, the Activity section will show all emails and see the breakdown of:
- If they were Received
- If they were Not Opened
- If they were Opened
- And if they Clicked in the Campaign

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