Marketing
Campaigns

View Performance Stats on a Marketing Campaign

5min

The Ludus system tracks how many emails have been sent, opened, clicked, and more. To see the statistics behind your Campaign, simply navigate to Marketing --> Campaigns. Once there, you can select View (next to your Campaign) to pull up the following:

Campaign Information

The first section of View will bring up the general information about the Campaign, including:

  1. A thumbnail (that can expand out) of the Campaign
  2. The Subject
  3. The Sender
  4. The Date sent
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Performance Details

This section will break down the performance of your Campaign and how it is doing. This will include:

  1. How many patrons it was sent to
  2. The Open Rate
    1. The percentage of email recipients who open an email out of the total emails delivered.
  3. The Click Rate
    1. The percentage of email recipients who clicked on any link within an email out of the total emails delivered.
  4. The Click Through Rate (CTR)
    1. The percentage of email recipients who clicked on a link within an email out of the total emails opened.



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Top Clicked Links

This portion will show you the most clicked links on your Campaign. It will also provide a "Heatmap" where you can view what is being clicked most.

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Activity

Finally, the Activity section will show all emails and see the breakdown of:

  1. If they were Received
  2. If they were Not Opened
  3. If they were Opened
  4. And if they Clicked in the Campaign
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