Marketing
Mailing Lists
2min
By default, all patrons are added to your marketing database. unless they unsubscribe, you can send out campaigns at the discretion of your organization.
Mailing Lists allow your patrons to subscribe to specific, additional mailings that interest them. Mailing Lists are self-subscribed by the patron and are different from the filtered lists of patrons you can create in Audiences.
If you want to send an email to all patrons in your database about upcoming ticket sales, you would want to use Audiences.
If you have a newsletter that you want patrons to sign up for if they'd like, you would want to set up a Mailing List.