Merge Tags & Automations

if you wish to customize your automations (like addressing each patron or including event details), you can easily accomplish that through merge tags add merge tags to automations to add merge tags to your automation, go to marketing (at the top of your account) > automations > new automation this can also be updated or added to an automation that has not yet been sent out once an automation is sent, you can no longer add this when you go to create your new campaign, select a starter template or one of the templates you created under my templates note the support docid\ ieowlbnim0 q6illmoiep team is always available if you need additional help navigating automations as required once you have a text box added to your automation, you can customize the message so it is directly addressed to your patron begin by clicking the text box, where you will see merge tags along the top merge tags for patron merge tags for the event from here, place the cursor where you would like the patron's name to go if after "dear", add a space and leave the cursor there additionally, with automations, you can include the following merge tags event date event time event title event venue (address) event venue (name of venue) in the image above, it says, "prom is 7 days away, on " after that, i can add the venue date or venue time next, click merge tags at this point, you can select a first name or both first and last names additionally, you can also add that event information note if using both first and last names, you will want to add a space between those note the event information is customized to that patron's purchase date so if your event runs over multiple days, it will only show the date they purchased to in the merge tag! once your automation design is done, be sure to save it once you close out your design, you can preview it and schedule when you wish for it to be sent out once that email is sent, it will then be customized to the patron and any other event information you added by using the merge tags feature, you can now directly address your automations and make them feel more personal merge tags & automations docid 2c sdmyop0otdslpkhncw